The Five Elements Of An Effective Landing Page

Headline that matches what was clicked

A supporting subheader to provide extra information

You can add a customer testimonial for social proof, to increase conversions on your landing page.

This is introductory content that explains your offering in more detail. It should follow on from your headline and explain the benefits of your product or service

Your first feature written in the form of a benefit statement.
 
Your second feature written in the form of a benefit statement.
 
Your third feature written in the form of a benefit statement.

You can add a customer testimonial for social proof, to increase conversions on your landing page.

A Reinforcement Statement To Maintain Interest

Benefit One Title

Benefit Three Title

Benefit Two Title

This is content describing the first benefit of your product or service. It should act as a supporting description of the benefit statements you wrote above.

This is content describing the second benefit of your product or service. It should act as a supporting description of the benefit statements you wrote above.

This is content describing the third benefit of your product or service. It should act as a supporting description of the benefit statements you wrote above.

Feature One Title

Feature Two Title

Feature Three Title

This is content describing the first feature of your product or service. It should act as a supporting description of the benefit statements you wrote above.

This is content describing the second feature of your product or service. It should act as a supporting description of the benefit statements you wrote above.

This is content describing the third feature of your product or service. It should act as a supporting description of the benefit statements you wrote above.

The Closing Argument Statement

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The Five Elements Of An Effective Landing Page

The Form Header

A short explanatory statement to clarify the purpose of the form and what you’re giving in exchange for the personal data.

Call to Action

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Jane Smith
Content Strategist

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John Smith
Marketing Manager

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